British sports label Fred Perry has teamed up with 60s Pop Art icon Sir Peter Blake to create 3 shirts for the brand’s Blank Canvas range this year.
The English-made, limited edition mens’ designs will be based on Blake’s 1961 John Moores junior award-winning self-portrait in which he is shown wearing a red Fred Perry shirt and a blue worker’s jacket covered in badges. It is expected that the range will appeal not only to label loyalists, but to art collectors as well.
Blake’s was the creative mind behind the iconic cover of The Beatles’ Sergeant Pepper’s Lonely Hearts Club Band. His collage-style work is clearly referenced in the bold, iconographic 60s mod style of the shirts that celebrate British tradition in a palette of red, white and blue.
Fred Perry is known for its championing of everything British and has a history of collaborating with iconic British artists, most recently working with the late Amy Winehouse on a highly collectable women’s range.
The new range is in stores now.