102 Greene Street, SoHo, NY is now the new home of Melissa Gallery, the first flagship store for the Brazilian brand outside its home turf. The store reflects the brand's shiny, rainbow-hued, plastic 'dreams' with a bright product display in the window, neon lighting and a psychedelic video show by Brazilian artist, Eli Sudbrack, projected onto the walls.
Creative Director if the brand, Edson Matsuo, worked with architects Domingos Pacascali and Moema Wertheimer to create a design that would provide a drastic contrast to the New York streets, "... a space that would give you the feeling of shelter, mystery and adventure...an 'urban cave' ..."
I'm not so sure about the idea of the 'urban cave' myself, but the store definitely packs an artistic punch well above any shoe store I've seen before, while still sitting comfortably within the aesthetic of simplicity and glossiness of the brand. Fun shoes, fun store!
Event shot by Billy Farrell Agency
Oh, Melissa!
ReplyDeleteI LOVE those shoes! I have four pairs, which is far from enough!
I love how they smell when they are new and my feet hasn't yet stunk them out!
I want the red and the silver ones!